Today I would like to focus on lead generation activity. Generally, most of the organizations start this activity in a full-fledged way but they don’t continue or follow-up it properly.

Here is a small to-do list that will help your lead generation activity to culminate successfully benefiting your organization. This is application to any sort of lead generation campaign. Be it cold call campaign, bulk email campaign or pay per click (PPC) campaign you will find this small list very helpful.

• Develop Universal Lead Definition with sales team
• Follow a rigorous lead qualification process
• Pass only qualified leads to sales team
• Get input from sales on target companies
• Get sales team input to co-develop campaigns
• Connect sales and marketing data in CRM
• Regular close the loop meetings with sales team
• Start lead nurturing now!

The detail article can be found at http://blog.startwithalead.com/weblog/2004/10/marketing_to_do.html