With all types of media being used for marketing products and services by marketers has created a crowd of advertisements. If one needs to create space for itself then ‘creativity’ is the only way.
McD has done great with adopting ‘creativity’ in their way of promoting their products. This time report cards is the medium McD is sitting on to pull sales figures up.
The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
Children who earn all A’s and B’s, have two or fewer absences or exhibit good behavior are entitled to a free happy meal at a local McDonald’s — so long as they present their report card.
Read full detail at http://adage.com/article?article_id=122421
