The world is talking about ‘outsourcing’. Yesterday it was an option but today it is a demand. Maturing over the period of time through outsourcing various non-critical business activities and then slowly moving to business critical activities has created a mindset which allows easy acceptance to the philosophy of ‘outsourcing’. This philosophy of outsourcing is ’save cost and get cutting edge over your competition simultaneously’.
Having tried outsourcing with n type and nature of work the world is now ready for the new phase of it ‘Outsourcing of marketing activities’.
Advertising is supposed to be the oldest activity to get outsourced. Thinking of viral marketing necessarily confirms outsourcing this. In viral marketing the task of marketing (advertising) of your product and service is outsourced to its users and it is they who do it free of charge (save cost) and try to seed the trust that they in your product and service in others.
So this is an attempt to tell you more about the oldest and the latest in outsourcing category – outsourcing of marketing…
